Final Logo

Here is the final version of our logo. Obviously a variation of it is on the website (white letters as opposed to black). We're pretty happy with how it has turned out.
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Click "Read Full Post" for a bunch of design jargon and fluff.
I feel like the logo is clean, versatile, legible, unique, and that it relays of sense of movement and change. The sparks/swirls are a bit abstract, but the brand was designed to be functional without them if needed.